Gabriela Lira is the Executive Assistant at Ilumina and CEO of Rosie, where she brings her organizational skills with a sense of lightness, care, and a focus on impactful results. Mother to Jojo and Bia, she is recognized for her excellence in administrative management and has been overseeing all front-line operations at the clinic for the past six years. Gabriela combines her entrepreneurial vision with attentive and compassionate listening, playing a key role in creating both human-centered and efficient experiences. With proactivity and attention to detail, she serves as a vital bridge between strategy and execution in the day-to-day operations.